90-Minute On-Demand CPD Training for Australian Psychologists
How to Communicate Clearly, Attract the Right Clients, and Stay AHPRA-Safe — Without Feeling “Salesy” or Guessing the Rules
A practical 4-step communication system built for Australian psychologists who want full calendars, fewer compliance worries, and messaging that feels natural and Ethical
In this on-demand CPD training, you learn how to:
✓ Write client-centred website copy and bios
✓ Describe your work accurately under the 2025 Code
✓ Reduce risky wording without losing your voice
✓ Use AI safely to speed up your workflow (optional, fully compliant)
(1.5 CPD hours, self-reported)
Every strategy taught is used weekly in our clinics. Proven for real-world psychology practice
In less than 1 minute: The 4 Blocks Stopping You From Attracting Aligned Clients
Lindsay Brown, Co-Founder of ProActive Psychology.
↓ What You'll Be Able to Do After 90 Minutes ↓
This session gives you a clear 4-step communication framework used inside real Australian psychology practices.
You see how to present your services in plain, client-friendly language while staying aligned with AHPRA’s advertising rules.
You also watch live AI demos that show how to produce the same content in minutes, without complex prompts and without crossing any compliance lines.
Evidence-based principles | Practical examples | Compliance is built into every step.
✓ 90-minute on-demand training
✓ 4-step C.A.R.E. communication system
✓ AI demonstrations (manual versions included)
✓ AHPRA-aligned phrasing examples
✓ CPD certificate – 1.5 hours (self-reported)
This training helps you communicate the way you already work — clear, ethical, client-centred — and gives you the tools to do it faster and with more confidence.
Why Most Psychologists Struggle With Public-Facing Communication (Even When They’re Ethical and Careful)
Before you learn the 4-step system, it helps to understand why so many clinicians run into the same communication problems — even when they’re careful, ethical, and clinically precise.
These three patterns show up across solo and small practices again and again:
Clinical accuracy doesn’t always translate into public accuracy
What feels precise in a clinical sense can read as vague, overly broad, or unintentionally misleading when viewed by the general public. The 2025 Code expects communication that is clear, realistic, and easy for non-clinicians to understand. This training shows you how to adjust wording so it stays clinically grounded and fully compliant — without losing your professional voice.
Clear communication is not “salesy”
Most psychologists hold back because they don’t want to sound promotional. But ethical clarity is not promotion. It’s part of informed consent, public trust, and professional integrity. This training teaches you how to communicate with confidence and transparency, in a way that builds trust rather than pressure.
AI feels risky — but only when used without guardrails
Psychologists worry AI will generate unsafe claims, oversimplify complex topics, or mishandle sensitive information. Those concerns are valid. This course shows you safe, controlled workflows designed for health professionals — where AI supports wording, structure, and clarity without touching client data, and every step aligns with Code and AHPRA expectations.
Once you understand these patterns, the 4-step ethical communication framework becomes far easier to apply.
You’ll write clearer, safer, more client-centred content across your website, bios, and social channels — without overthinking or overexplaining.
- Connect with Ideal Clients Who Choose You
- Confidently Stay Compliant
- Focus on Therapy, Not Promotion
Introducing: The C.A.R.E. Communication Framework™
A proven, practical system for psychologists and practices who want to attract the right clients consistently, without feeling salesy, breaching the 2025 Code, or spending hours rewriting their own content.
Inside the training, you’ll learn the four pillars of clear, ethical, client-centred communication, and see live AI demos showing how to implement each step 10× faster, while staying fully AHPRA-aligned.
The C.A.R.E. Framework™
[C]LARIFY: Get Clear on Who You Actually Help
Stop blending in with “I treat anxiety and depression.” Learn how to define your true niche in language clients immediately recognise.
Outcome: The right clients stop scrolling and think, “This is for me.”
[A]TTRACT: Explain What You Do (So Clients Instantly Understand)
Turn clinical concepts into everyday language that builds trust and connection — without dumbing down your work or sounding generic.
Outcome: Clients understand your value and reach out sooner.
[R]EFINE: Fix Your Marketing and Website So People Actually Book
Apply simple structures that guide visitors to enquire ethically, clearly, and without pressure.
Outcome: More enquiries without ads, complex funnels, or constant posting.
[E]STABLISH: Stop Running Your Practice Alone (AI Systems for Sustainable Growth)
Build a communication rhythm and AI-supported workflow that reduces admin, protects your time, and improves consistency.
Outcome: A more sustainable practice with systems that support you, not drain you.
Market Your Practice Without Breaking the Rules
You’ll learn the subtle wording choices that create compliance risk, how to correct them, and how to review AI-generated text before it goes live.
Outcome: Confidence you’re communicating safely within professional standards — every time.
What This Really Means for Your Practice
Financial Security
Stop waking at 3am worrying about income. Attract clients who value your work, pay your full fee, and keep showing up.
Professional Confidence
Know exactly what’s safe to say. No more freezing over AHPRA rules or sounding too salesy.
Personal Freedom
Get your evenings back. Stop spending weekends on your website.
Your Clear Path to Consistent Bookings
Step 01
Learn the 4 Proven Frameworks
Get clear on who you help (PRISMA), how to describe your work (CLIENT), how to structure your website (GROWTH), and how to build sustainable support systems—all without AI first, so you understand what makes each framework work.
Step 02
Watch the AI Implementation Demos
See exactly how AI speeds up each framework—from drafting your niche statement to writing website copy to planning 6 months of content. Every demo includes AHPRA compliance guardrails so you know what’s safe and what’s not.
Step 03
Choose Your Implementation Path
Go manual for complete control, or use the AI prompts and templates to implement in hours instead of weeks. Either way, you’ll have the frameworks, the tools, and the confidence to grow your practice sustainably.
Meet Your Guides
Lindsay Brown
Co-Founder, ProActive Psychology | 20+ years business leadership
I spent 20+ years building businesses across Asia-Pacific—and for the last 14 of those years, I’ve also been running psychology practices alongside my wife Nicole. I bring the business side: what actually works to attract clients, build systems, and make a practice sustainable.
Nicole Robinson
Clinical Psychologist & Board-Approved Supervisor | 20+ years clinical experience
Nicole validated every part of this training to ensure it respects professional boundaries and meets AHPRA standards—so you know exactly where the lines are and how to stay safely within them.
Why This Training Is Different
Most marketing experts have never run a psychology practice.
Most CPD for psychologists avoids business strategy, client attraction, and money.
What’s unique here: business expertise from someone who’s actually built psychology practices + clinical validation to keep you safe.
You won’t be told to post more or hand your practice over to AI.
Instead, you’ll learn how to let AI handle the repetitive work—website drafts, content planning, blog ideas—safely and compliantly, while you stay in full control.
The result: You focus on therapy. AI handles the grunt work.
What You'll Receive...
The Frameworks:
✓ 90-Minute CARE Training — The complete 4-step system with real examples from our practice
✓ PRISMA Method — Define who you help without boxing yourself in
✓ CLIENT Formula — Write website copy that connects authentically
✓ GROWTH Structure — Turn your homepage into a 24/7 intake tool
The AI Tools:
✓ AI Implementation Demos — Watch how to use AI safely at each step
✓ Copy-Paste Prompts — For websites, blogs, emails, and social content (no client data required)
✓ AI Safety Guide — Which tasks are safe with ChatGPT, Claude, Copilot—and which aren’t
✓ AHPRA Compliance Checks — Review your content before it goes live
The Support:
✓ Watch Anytime Access — Replay the training whenever you need it
✓ Private Support Community — Get direct support from us and connect with other practitioners
✓ CPD Certificate — 1.5 hours of self-reported professional development
Frequently Asked Questions
Get Access Now
90-Minute Training + AI Prompts & Templates + Support Community + CPD Certificate (1.5 hours)
$127 $97 (Introductory pricing)
Introductory launch pricing available for a limited time.
Once you enrol, we’ll send you a secure payment link to complete your registration and unlock access to the training and toolkit.
We respect your privacy and are committed to protecting your personal data. Your data will be processed in accordance with our Privacy Policy.
The Real Cost of Waiting
Every week without a clear system means:
→ More late nights worrying about income
→ Watching colleagues fill their calendars while yours has gaps
→ Losing potential clients who can’t figure out if you’re right for them
→ Spending hours writing website copy that goes nowhere
You didn’t study for years to struggle with this part.
Your expertise matters. Your work matters. But only if the right people can find you.
You Have Two Options:
Option 1: Keep doing what you’re doing—guessing what to say, second-guessing AHPRA rules, hoping the next GP referral comes through.
Option 2: Get a proven system—90 minutes of practical training you can implement tomorrow.
The CARE Framework has helped psychology practices across Australia attract clients ethically and consistently.
Your practice could be next.
90-Minute Training + AI Prompts & Templates + Support Community + CPD Certificate (1.5 hours)
$127 $97 (Introductory pricing)
Introductory launch pricing available for a limited time.
Once you enrol, we’ll send you a secure payment link to complete your registration and unlock access to the training and toolkit.
We respect your privacy and are committed to protecting your personal data. Your data will be processed in accordance with our Privacy Policy.